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爆発的人気Vetements - ヴェトモン -|新ストリートの提言


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Fashion / ファッション
名称未設定 1

いま新ストリートブランドとして爆発的人気を誇るVetements-ヴェトモン-。世界各国でその熱は凄く、度々ファッションのニュースにも取り上げられている。世界のファッションウィークを見てもヴェトモンのウェアに身を包んだセレブ達も多く見る事ができる。以外と謎に包まれているヴェトモンを早速ご紹介していこう。

Vetements-ヴェトモン-

2014年スタートの新鋭ブランド

なんとVetements-ヴェトモン-はブランド設立が2014だと言うから驚きである。設立からまだ間もない間にファッション界の波に乗ったのだ。ブランドとしての勢いはものすごくパワフルでエネルギーを感じる。近年”ストリート”というキーワードが度々注目されていたが、ヴェトモンの登場で現代のストリートスタイルが決定系に確立されたようにも感じる。

実績と経験のあるデザイナーがブランドを牽引

ヴェトモンを牽引しているのはデザイナー”デムナ・ヴァザリア”である。彼は多くの実績と経験を持ち合わせたデザイナーで、アントワープ王立芸術アカデミーのファッション科で修士号を取得しており、次の年の2007年には東京コレクションで自身の名を冠としたブランドを発表している。2009年にはメゾンマルジェラのウィメンズデザイナーを担当し、2015年にはバレンシアガのアーティスティックディレクターに就任しているのだ。

Vetements-ヴェトモン-の商品が買えない!?

ヴェトモンのアイテムが常に品薄状態で買えないという話を良く耳にする。オークションサイトでは定価以上の値がつけられ、プレミア状態だという。これはヴェトモンのブランドとしての人気がいかに高いかが伺える。新作発表の際にはショップに長蛇の列ができるほど人気が高いのである。

圧倒的戦略とプレミア感

これもヴェトモンの戦略であるのだ。まずそもそも、生産する量はそれほど多くは生産していない様なのである。生産量を調整することによって、プレミア感が生まれ、より人々がヴェトモンを求める様になる。すべてヴェトモンの計算と戦略なのだ。

ビッグシルエットの火付け役|メンズ・レディス共にトレンドを発信

Vetements-ヴェトモン-と言えば独特なサイズ感

ヴェトモンといえば独特なサイズ感とシルエットが特徴である。ビッグシルエット、ドロップショルダー、ナロースリーブ等々…。ヴェトモンの特徴的シルエットを上げてもキリがないが、様々な要素を組み合わせることでヴェトモンのスタイルとなってくる。現代のストリートファッションに目を通して頂ければ感じる事ができるが、ほぼすべてのストリートスタイルがヴェトモンを基準としている。

スポーティなディテール、目立つアイコンの使い方

ヴェトモンのアイテムディテールを細かくチェックしていくと、必ずとこかにスポーティな要素が盛り込まれている。中でもブランドロゴ表現の部分で強いこだわりを見せている。特にリフレクターを使った表現が多く、夜でもヴェトモンを着ていると認識する事ができる。

可愛いもカッコ良いも作れる創造性

メンズ・レディース共にアイテムが豊富なヴェトモン。レディースアイテムを見ると可愛いスタイルにもカッコ良いスタイルにも振る事ができ、表現の幅がかなり広い様に見える。女性からしてもひとつのブランドで多くの表現ができることは非常に良いことであり、さらに魅力的に感じるのである。

様々なブランドのパロディが斬新で新しい

これもヴェトモンの面白い部分である。ファッションブランド以外のメーカーやブランドのロゴをパロディしたアイコンも数多く見ることができる。ポップな表現はストリートブランドならではの自由さと発想なのである。

まとめ

”らしさ”を発揮出来ているVetements-ヴェトモン-

ここまでブランドとして自由に”らしさ”を発揮できているブランドは、そう多くないだろう。現段階ではブランドとして大成功と言える功績を残している。これはデザインの面でもそうだが、マーケティングの面でも成功している。今後もヴェトモンから目が離せないのだ。


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INTRODUCTION of THE WRITER

Yuya888
name. Yuya888
アパレル雑貨企画・ウェブライターを中心に活動しております。コレクションカメラマンを務めていた事からハイファッションを中心に、香水やコスメの分野にも幅広く興味を持っています。

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    Fashion / ファッション

    GUCCI(グッチ)の鬼才デザイナー、アレッサンドロ・ミ...

いま新ストリートブランドとして爆発的人気を誇るVetements-ヴェトモン-。世界各国でその熱は凄く、度々ファッションのニュースにも取り上げられている。世界のファッションウィークを見てもヴェトモンのウェアに身を包んだセレブ達も多く見る事ができる。以外と謎に包まれているヴェトモンを早速ご紹介していこう。